Summary of the famous Book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
The summary is concise, but covers all the relevant learning from the book.
